Technical Program Abstracts

(OTH) Other Topics

(OTH-2736) Engineering Ingenuity: Garden Design in Desert Climates

Author(s)/Presenter(s): Dr. Caren Yglesias
Time/Location: Tuesday, June 26 from 10:15am to 11:15am / America's Cup AB (4th Floor)


[Level: Basic] The vast Sonoran Desert is adjacent to the coast of California and the city of San Diego. This general interest presentation discusses how to design for outdoor living in areas of drought and intermittent water shortages, such as are found in this region. It examines the survival techniques of wildlife that have ingeniously engineered methods to thrive in environments that appear to be especially hostile to human habitation and land cultivation. Given continuing development and the consequences of climate change, people in many places find that their customary weather patterns, rainfall, and planting zones no longer provide the expected results in the garden. Different building materials and maintenance methods have been shown to reduce operational costs and provide more sustainable landscapes.

Based on years of research on desert garden design and following the recent publication of a book on this topic featuring the award-winning projects of Steve Martino in the Sonoran Desert, Dr. Yglesias presents practical information about desert plants, pollinators, soils, land forms, and water conservation techniques. It concludes with recommendations about better design practices that respect and nurture native habitats and the people who live there.

(OTH-3031) (Workshop by Keynote Speaker) How To Map Content To Your Buyer's Experience

Author(s)/Presenter(s): Michael Brenner
Time/Location: Monday, June 25 from 10:15am to 11:15am / Coronado D (4th Floor)

[Level: Basic]
Success in sales and marketing today starts with an intense focus on creating value for your customers at each stage of the buyer journey.

In this interactive session, marketing influencer and content consultant Michael Brenner will show you how to deliver the right message to the right buyer at the right time and how to map out your content to drive change across the business.
•    You'll learn the secret tips and free tools that anyone can use to see what your buyers are actually looking for
•    You'll learn how to visualize and prioritize your buyers' biggest challenges, questions, and concerns
•    And you'll see how you can communicate your value, tell your story, and deliver the right content at the right time

Events and Education